Merchandise concept design
This project was to make a set of merchandise design for a music artist of my choice. I chose the pop artist Charli XCX, and the themes of her 2021 album, 'How I'm feeling now'.
![xcx claws front print.jpg](https://images.squarespace-cdn.com/content/v1/63527fe98b85be49d591d98f/928d94c1-2d93-4fe1-b47f-ae3e78c8cb40/xcx+claws+front+print.jpg)
![xcx claws back print.jpg](https://images.squarespace-cdn.com/content/v1/63527fe98b85be49d591d98f/2f0574de-70b0-41f2-bb78-c28da96d3f33/xcx+claws+back+print.jpg)
![capsule mockup.jpg](https://images.squarespace-cdn.com/content/v1/63527fe98b85be49d591d98f/646f322a-ef76-420b-b2c1-fd7e98132687/capsule+mockup.jpg)
![xcx claws mockup tshirt BLACK.jpg](https://images.squarespace-cdn.com/content/v1/63527fe98b85be49d591d98f/c4ed8237-9d8a-4c2f-9b16-9b4296704a88/xcx+claws+mockup+tshirt+BLACK.jpg)
![xcx claws mockup tshirt GREY.jpg](https://images.squarespace-cdn.com/content/v1/63527fe98b85be49d591d98f/e03c9072-264a-4b38-9593-d5ee498a6e40/xcx+claws+mockup+tshirt+GREY.jpg)
![xcx claws mockup tshirt PINK.jpg](https://images.squarespace-cdn.com/content/v1/63527fe98b85be49d591d98f/1404a227-48b6-420d-88c8-b1fdf634f255/xcx+claws+mockup+tshirt+PINK.jpg)
Exclusive artbook
Part of this project was to develop a book to go alongside your merchandise concepts. I framed my idea as a lyric book for an exclusive release vinyl package, as a sort of collector’s edition of the album. My book featured 14 pages of illustrated work inspired by each song on the album.
I planned for these booklets to be printed with Risograph, for the vibrant print colour and textures, as well as keeping the product affordable for the consumer.
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.